Introducing: Curl Care


Your hair is beautiful, and it deserves to be celebrated with plant-derived and organic hair products that enhance its natural texture - not change it. Our mission is to give you the choice to take care of your health and well-being - and that includes taking care of your hair!  

We created our Curl Care line for all you curly, kinky and coily-haired gals that are tired of using the wrong products for your hair or treating it with strong chemicals or heat. 

This Bio-based hair system not only maximizes your hair's moisture, combats breakage and boosts shine - but it is also made with plant-derived and renewable ingredients that help reduce our reliance on petroleum, increase the use of renewable agricultural resources and help reduce adverse environmental impact. 

Our Wash Day Shampoo cleanses your hair and scalp of build-up and impurities without weighing down your curls or stripping them of their natural moisture, and it has 79% Bio-based ingredients 

Our Detangling Conditioner quenches, softens and detangles dry curls for an easy glide and lasting shine. And it has 94% Bio-based ingredients.

Our Treatment Mask delivers deep, reparative conditioning to deliver moisture to dry curls and enhance their natural bounce. Made with 99% Bio-based ingredients.

And, last but not least, our Bouncy Curl Cream controls frizz as it shapes and defines curls without weighing them down for a frizz-free and voluminous style. Made with 99% Bio-based ingredients. 

This Curl Care line is available exclusively at select Walmart stores - so if you see it, make sure to add it to your cart and let us know how much you love it on Instagram! 

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