Gotu kola and hyaluronic acid were some of the most sought-out skincare ingredients throughout 2019 and 2020.  But 2021 is bringing us a whole new trend: bakuchiol, also known as a gentler, plant-derived alternative to retinol. 

Retinol is a Chemical

We’ve heard skincare experts rave about the benefits of retinol, but they’re not really talking about the side effects of retinol. As good as it may be for some people’s skin, it is a chemical. And sometimes, chemicals may not be the best long-term solutions for your skin. From your cleanser to your moisturizer, your skin absorbs everything you apply to it. This is why people look for natural alternatives. 

100% Plant-Based

Found in the seeds and leaves of a plant native to Eastern Asia, bakuchiol is one of the most soothing, natural ingredients and has been used in Ayurvedic medicine and Chinese practices for more than 3,000 years.

A Natural Glow 

Bakuchiol helps improve the appearance of an even skin tone and complexion giving your skin a natural glow! 

It’s Also a Natural Antioxidant

Retinol is believed to increase sensitivity to sunlight, but unlike retinol, bakuchiol can be applied day and night so you can benefit from all of its antioxidant properties all day long!

Global Ingredients 

We are so fortunate to have access to global ingredients, such as bakuchiol, that are rooted in the traditions of so many cultures. We value the gifts of these plants, and the cultures that give them to us, by using bakuchiol as safely as possible to formulate products that care for our land, so our land can return the favor to us.